Business Partnerships & Alliances
In all aspects of life and business we are often better together. Partnering with another organisation can make your business stronger, grow faster, increase sales, enhance the value proposition, increase skills and create a higher return on investment.
Dynamic Insight has over fifteen years experience working in partnering activities. The main types of partnering relationships are:
In a business partnership, two or more organisations share their expertise, solutions and services to increase their presence in specific market sectors. We view a business partnership as a long term relationship, which excludes the possibility of competition between the partners.
In an alliance, two or more organisations work together to create a set of solutions or services for the user (s)/ purchaser (s). Outside the alliance, the parties continue to pursue their own individual strategies and objectives, and may even compete directly. In our definition, an alliance can be a short term arrangement.
An alliance allows each party to concentrate on activities that best match their capabilities and offers more flexibility than a business partnership.
In contrast a joint venture, two or more organisations create a legal entity to develop a new set of services. This new organisation may develop its own brand, create its own management team, and use its own balance sheet to develop the business. A joint venture can have a fixed life to deliver a specific project, or an open-ended life.
Our Partnership & Alliance Management Programme is based on BSI Standard BS 11000 and is designed work closely with our clients organisations to define and test strategy; identify, evaluate and engage with compatible organisations; test the market; and prepare, launch, implement and (when appropriate) exit the partnership/alliance.
Please get in touch for a no obligation discussion to explore how we can work together to enhance your business and your team.